Public Service Announcement
Students were tasked in developing a thought-provoking public service announcement (PSA) ad campaign to persuade the general public to act or change behavior on a social issue, of their choice. Deliverables included: campaign name and logo, print ad: 7.875” x 10.5”, social media: series of 4 ads, web landing page, and a guerrilla ad application (indoor, outdoor, or experiential tactic).
Tourism Campaign for Washington, DC
Students were tasked in developing an integrated ad campaign to excite national travelers to visit Washington, DC, or locals to explore new destinations/events in DC. Students could select any event, time of year, etc. The goal was to Position Washington, DC as a premier getaway destination known for more than just its National monuments.
The following deliverables were to be part of the campaign: campaign name and logo, must include “DC” , print ad, 7.5” x 10”, Instagram ad series x 3, digital ads x 3: 300x300; 728x90; 160x600, Metro shelter ad, Metro bus wrap, sidewalk decal, and Smartrip card face designs x 3.
